{"id":129327,"date":"2016-04-01T17:07:13","date_gmt":"2016-04-01T15:07:13","guid":{"rendered":"http:\/\/www.apfelnews.de\/?p=129327"},"modified":"2016-04-01T19:34:05","modified_gmt":"2016-04-01T17:34:05","slug":"1996-general-electric-haette-apple-kaufen-sollen-fuer-2-milliarden-dollar","status":"publish","type":"post","link":"https:\/\/www.apfelnews.de\/2016\/04\/01\/1996-general-electric-haette-apple-kaufen-sollen-fuer-2-milliarden-dollar\/","title":{"rendered":"1996: General Electric h\u00e4tte Apple kaufen sollen f\u00fcr 2 Milliarden Dollar"},"content":{"rendered":"<p>Heute hat Apple Geburtstag und da passt nur zu gut eine Anekdote aus einer angespannten Zeit in den 90ern. Damals hat der Apple-Chef Michael Spindler darum gefleht, dass General Electric Apple kauft f\u00fcr 2 Milliarden Dollar. Dazu kam es aber nicht &#8211; zum Gl\u00fcck.<!--more--><\/p>\n<p><a href=\"https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric.png\" rel=\"attachment wp-att-129328\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-129328\" src=\"https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric.png\" alt=\"general-electric\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric.png 1000w, https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric-150x150.png 150w, https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric-300x300.png 300w, https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric-768x768.png 768w, https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric-70x70.png 70w, https:\/\/www.apfelnews.de\/wp-content\/uploads\/2016\/04\/general-electric-144x144.png 144w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h2>Bob Wright erz\u00e4hlt aus seinem Leben<\/h2>\n<p>Bob Wright, damals der Vorstandsvorsitzende von General Electric (GE), hat ein Buch verfasst. Es hei\u00dft &#8222;The Wright Stuff: From NBC to Autism Speaks&#8220; und die New York Post hat sich mit ihm <a href=\"http:\/\/nypost.com\/2016\/03\/31\/jack-welch-could-have-bought-apple-for-a-paltry-2b-tell-all\/\" target=\"_blank\">unterhalten<\/a>. Dabei ging es unter anderem um seine Zeit als Chef von GE und wie Michael Spindler, damals Vorstandsvorsitzender von Apple, ihn auf Knien anflehte, Apple zu kaufen f\u00fcr 2 Milliarden Dollar.<\/p>\n<p>John Sculley, der zuvor bei Pepsi gearbeitet hat und unter anderem den Wechsel von 68K-Prozessoren auf PowerPC mittrug, war gerade entlassen worden und Apple ging es ziemlich schlecht. Spindler sah seine Chance darin, wenn Apple von einem gr\u00f6\u00dferen Unternehmen aufgekauft wird und entschied sich f\u00fcr General Electric.<\/p>\n<h2>GE f\u00fchlte sich nicht dazu f\u00e4hig<\/h2>\n<p>Damals lag der Aktienkurs von Apple bei 20 Dollar und Spindler sah keinen Weg, Apple aus der Krise zu f\u00fchren, die Analysten sahen das genauso. Als Spindler bei General Electric vorstellig wurde und den Kauf Apples f\u00fcr 2 Milliarden Dollar anbot, war man sich auch bei GE nicht sicher &#8211; jedoch kam man dann zu dem Konsens, dass das Unternehmen mit einer Technologie wie die von Apple nicht fertig w\u00fcrde.<\/p>\n<h2>Stattdessen kam Jobs<\/h2>\n<p>Nachdem GE die \u00dcbernahme ablehnte, trat Spindler zu Gunsten von Gil Amelio zur\u00fcck, der stattdessen Apple NeXT kaufen lie\u00df und damit Steve Jobs zur\u00fcck ins Unternehmen holte, woraufhin Amelio\u00a0ebenfalls zur\u00fccktrat. Jobs hat bei Apple aufger\u00e4umt, die Produktpalette verkleinert und wieder mehr Wert auf Design gelegt. Eine gute Entscheidung, wie sich herausstellte. Das erste Produkt, das aus den Bem\u00fchungen hervorging, war der iMac.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heute hat Apple Geburtstag und da passt nur zu gut eine Anekdote aus einer angespannten Zeit in den 90ern. Damals hat der Apple-Chef Michael Spindler darum gefleht, dass General Electric Apple kauft f\u00fcr 2 Milliarden Dollar. Dazu kam es aber nicht &#8211; zum Gl\u00fcck.<\/p>\n","protected":false},"author":4393,"featured_media":129328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[51],"tags":[24289],"class_list":["post-129327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>1996: General Electric h\u00e4tte Apple kaufen sollen f\u00fcr 2 Milliarden Dollar - Apfelnews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelnews.de\/2016\/04\/01\/1996-general-electric-haette-apple-kaufen-sollen-fuer-2-milliarden-dollar\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1996: General Electric h\u00e4tte Apple kaufen sollen f\u00fcr 2 Milliarden Dollar - Apfelnews\" \/>\n<meta property=\"og:description\" content=\"Heute hat Apple Geburtstag und da passt nur zu gut eine Anekdote aus einer angespannten Zeit in den 90ern. 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